The Journey to Fuji

The symbol of ‘two mountains’ represents the ‘empty placeholder‘ or a symbol of an image. What does that say? What kind of language is it? Where does the symbol come from? It’s not just a sign. It becomes more than that, it starts a conversation. By researching all the different symbols from mountains I bumped in to the symbol of landscape mode on a camera. I immediately saw a connection with the Fuji Camera and the Fuji Mountain in Japan. I wanted to change the context of the symbol, and the point of view of the ‘two mountains’ in order to start a conversation.

The Journey To Fuji Booklet